妈妈说与飞鹤深度合作，探索垂直门户营销之道 2009-11-18 发表　　　　 来源媒体：AdTech

Social Media Campaign Study - China

In these days when the popularity of social network services (such as Facebook, Kaixin.com, Renren.com, etc.) is on a constant rise on the Internet, how can vertical social networking websites seeking to meet the needs of specific groups (such as mothers and babies) provide better services and create maximum value for clients? How can they achieve brand franchise by making better use of the Internet?

Now, BabySpace Corp., a world-leading online parenting community, is carrying out pioneering work in this field. Feihe Dairy (a subsidiary of American Dairy, Inc.) is the only Chinese dairy company that is listed in the US. After the 2009milk scandal that shocked the world and undermined the credibility of China’s dairy industry, Feihe made some bold moves, including placing Internet ads and cooperating with vertical parenting community sites. By seizing this perfect market opportunity, Feihe Dairy quickly and effectively established itself as a trustworthy milk products provider. The evaluation of interactive advertisement, especially on social networking websites, has become a topic of increasing significance. During the cooperation between Feihe Dairy and BabySpace Corp., effective and controllable communication effect was achieved by meeting the needs of specific groups of people in a profound way, making full use of user information and combining brand promotion with online sale.

MODERATOR:
Shaun Rein, CEO, China Market Research Group

PANELISTS:
Marine Ma, CEO & Founder, BabySpace Corp.

Lewis Pan, National Marketing Director, Feihe Dairy Group, American Dairy Inc, Beijing, China

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